Analysis of a specific site and the capabilities of the developer. Identification of parameters that are especially important for achieving the maximum value of the Product for the Consumer and the maximum profit of the Investor. PEST analysis of the information field, competitive, technological and social environment, trends, preferences, target groups, surveys of professionals and consumers. Determination of the value parameters of the
Solution, taking into account the PEST analysis and the selected value parameters. Determination of the target audience (CA) according to the parameters of the territory, as well as the development of options for various CAs. Development of exclusive architectural, technical and urban solutions to achieve maximum profitability and reduce risks. Marketing
product / project description,PRand marketing.Detuning the Product from the proposals of competitors, due to the unique Idea that captivates the Consumer, giving exclusivity to the Project. The task is to ensure "hype" - explosive sales with maximum margin.
Creation (or modernization) of the Customer's technological service (Project Management Office) to manage the implementation of the construction part of the project.
The technical and economicdescription and TK for designersis a preliminary design in the form of a 3D model. It is created by designers under the guidance of the company's specialists on the basis of the selected value parameters and contains an enlarged calculation of the volumes and cost of materials, products, works, as well as the main risks. It is used to clarify the economics of decisions made, communicate with customers, investors and credit organizations.
Business plan in the form of 4D BIM-models, ensuring the effectiveness of investments. Checking the economics and risks of the project on the BIM model. In the future, the conceptual model can become the basis of a BIM project - when filled with updated parameters, specific resources (people, money, materials, mechanisms). It is possible to create a digital risk model and an editable financial model for the entire COI.
Construction management. The project management office carries out construction control, plans and optimizes construction processes, resource loading, manages the supply of materials and services to the construction site, monitors the progress of work in real time and informs management